Genesis.

Midjourney was my introduction to AI. The first tool I picked up.

I already knew how to art direct. Years spent alongside designers, filmmakers, cinematographers, animators and VFX artists had taught me how to build an idea, construct a world and recognise when something felt right.

What I hadn’t always had was the medium to execute it myself.

Midjourney changed that.

It was less like learning to draw and more like finally being handed the crayons after years of knowing what I wanted the picture to look like. Suddenly, there was almost nothing between the idea and the image.

This archive is a record of those first few months — experimenting with AI, building AndMelo and discovering what this new creative medium could become.

I made constantly. Concepts, campaigns, characters, products and entire worlds.

Then came 7 Brands in 7 Days — seven ideas, seven identities, seven worlds built back-to-back. It forced speed, taste and decision-making, and taught me to think beyond individual images and start building systems. That experiment still lives on @andmelogram.

None of what follows is client work. Nothing was commissioned, sold or shipped. It’s the art-direction stage, the part that normally never leaves the folder, made visible.

I barely use Midjourney anymore. That’s partly why this archive matters.

Tools change. The valuable part doesn’t: taste, direction, curiosity, judgement and the ability to articulate an idea precisely enough to make it real.

The filenames are the prompts — or the first 52 characters Midjourney kept. Under each image is the opening line of the thought that created it, cut off exactly where the machine stopped caring.

Nothing here is affiliated with, endorsed by or produced for any brand or person referenced. Names were simply creative references — no different from those on a moodboard.

This isn’t really an archive of Midjourney.

It’s an archive of the moment the worlds I could see became worlds I could make.

Melo