Selected Work
The work.
Brand identity, campaigns, website design and AI content for jewellery houses, luxury real estate, hotels and hospitality, retail, sport, wellness and founder-led startups. Held to a global standard, delivered at founder speed.
Concept work is self-initiated and unaffiliated. We make it because most of what we are hired for is the thinking, and thinking is hard to show before a budget exists. Read why we make it →
The archive
The work from the beginning.
GENESIS captures AndMelo’s first months in AI: experiments, worlds, dead ends and the frames that stuck. Published with the original prompt fragments behind them.
Take the prompts. Break them. Build better.
The full index.
02, Every engagement · By sector
A global identity for a heritage diamond house, delivered in six weeks.
Integrated strategy · Global visual identity · Concept development · Packaging design · Brand system · AI + photographic art direction
The £165M bride.
Brand strategy · Art direction · Creative consultation · Social strategy & content pillars · Multimedia production · Animation & CGI · Photography · Production planning · Budget & resource management · Release scheduling
Two days in Paris, sixteen crew, and the campaign behind the campaign.
Creative direction · Videography · Photography · Post-production · Music selection · Social strategy & planning
Hand-drawn concept work for one of the world's most reputable jewellery houses.
Concept development · Hand-drawn illustration · Campaign pitch visuals
A two-week brand sprint for a Brazilian men's jewellery line built on relics and Renaissance crowns.
Brand sprint · Visual identity · Visual DNA · AI imagery pack · E-commerce refresh
Launch creative for a celebrity fragrance line, seen by an audience of 231 million.
Campaign imagery · Product display creative · Social content · Retail creative
Fractional Brand Director for curated luxury e-commerce serving an ultra-high-net-worth audience.
Fractional Brand Direction · Brand strategy · Visual identity · Positioning & messaging · Pitch & corporate decks · Social · Full platform UX/UI
A supermarket content library, without the supermarket.
Content strategy · Art direction · AI imagery · Retail & lifestyle stills · Motion banners · Social content system
A category leader that did not look like one, rebuilt from strategy up.
Brand strategy · Positioning & messaging · Visual identity · Monogram & logo system · Palette & typography · Brand guidelines · Collateral
100+ photoreal assets for one of America's fastest-growing protein brands.
Fractional operations & brand leadership · Team build · AI product photography · Lifestyle imagery · PDP & social assets
A wellness brand built from the name up, in São Paulo.
Name conceptualisation · Brand strategy · Visual identity · Packaging · Website design · Social strategy & content · Merchandise · Creative direction · Founder consultancy
A premium wellness brand for dogs, built to scale.
Brand strategy · Visual identity · Key messaging · Packaging design · Brand guidelines · Content & social strategy · Custom website design · Senior consultancy
Digital imagery that took a premium sweet brand into Soho House and Whole Foods.
Visual DNA · Product & lifestyle imagery · Model casting & sourcing · Retouching · Digital content · Animated web banners
Killing the clichés in coffee marketing.
Brand strategy · Social strategy · Illustration & graphic design · Photography · Cinematography · Social content · Web content · Copywriting
Brand, website and content for the voice technology changing how football is coached.
Strategic brand refresh · Visual identity · Investor & brand decks · Website design · AI content & visual DNA · Social system
Two hero visuals, 72 hours, screened at Outernet London.
Campaign concept · AI-led image production · Event backdrop · Press & PR imagery · Social & web assets
AI content architecture, built to be tested against real e-commerce.
AI content architecture · Multi-SKU pipeline · Model integration · E-commerce quality benchmarking
A full activation identity in four days, installed on Oxford Street.
Activation identity · Hand-drawn illustration · In-store vinyls & posters · Sticker packs · Digital & print collateral
The launch illustration for Wingstop’s Manchester flagship.
Concept development · Custom illustration · Launch artwork
A character, a world and a film for the feature that makes a trader invisible.
Concept & narrative · Character design · Hand-drawn illustration · World & environment design · Storyboarding · Animation & direction · Promotional film
End-to-end campaign production for a major trading platform.
Creative direction · Brand strategy · Launch concept · Storyboarding · Pre-production, production & post · AI VFX · Motion graphics · Editing
A luxury property brand that could stand next to the buildings it sells.
Brand identity · Monogram & logo design · Wordmark & lockups · Palette & typography · Brand guidelines · Applications & signage
£2.5 billion in sales. From billionaire Bugatti towers to Mayfair penthouses.
Brand strategy · Art direction · Creative consultation · Branding & brand development · Brand guidelines · Templating suite · Photography · Social content · Copywriting · Signage design
Turning fifty years of heritage into a category-leading brand in facilities management.
Brand strategy · Brand & visual identity · Brand guidelines · Tone of voice · Website design & development · Copywriting · Illustration & iconography · Report & deck templates · Marketing collateral · Social content
A facilities management firm that already won on service, made to look like it.
Brand strategy · Brand & visual identity · Brand guidelines · Website design & development · Custom animation & illustration · Copywriting · Iconography · Report & deck templates · Social content
A free programme that had to look like it was worth paying for.
Brand identity · Logo design · Palette & typography · Brand guidelines · Campaign concept · Social & display asset suite · Pitch decks
Powering London's ethnic minority business success.
Brand strategy · Consultancy · Visual identity · Website design & responsive development · Digital accessibility compliance · Event branding · Banners & flyers · Programmatic advertising creative · Brand guidelines · Iconography
Speculative luxury fragrance campaigns, built to pressure-test casting and direction.
Creative direction · Campaign concept · Casting · Lighting & art direction · AI imagery · Retail & PDP asset systems
A campaign about the fans, not the badge.
A brand world built on 60/30/10.
Proving that a strong concept beats a big budget.
A homage to the GOAT.
Art direction · Concept & narrative · AI filmmaking · Brand strategy
A complete luxury campaign, conceived and produced in 48 hours.
Creative direction · Product concept · AI campaign development · Art direction
An unofficial collaboration. Graffiti on the cleanest object in travel.
Creative direction · Reactive campaign · Art direction · AI campaign production
† Led by our founder at Jensen & Jensen. Spec campaigns are self-initiated and unaffiliated with the brands named.
Private work.
Under wraps
Some work stays behind the curtain. Not every project can be shown in publicjust yet. Get in touch to view.
Private case study · Beauty
Khloé Kardashian × Fragrance.
A global fragrance rollout across seven retailers in five markets. Get in contact to view the full case, or enter the passphrase.
Get in contact to view →
Private case study
Global talent launch.
This project isn’t public yet. Get in contact to view, or enter the passphrase.
Get in contact to view →