The laughing falcon.
Acauã is Brazil’s snake hunter. It is also the name of Ace Diniz’s men’s jewellery line, and the story the entire identity is built from.
A relaunch to stand behind, in a fortnight.
Ace had taken full ownership of the brand from his former co-founder and needed a new identity to relaunch behind. Two weeks, start to finish.
The rings draw on relics and Renaissance-era crowns: medieval in reference, gothic in undertone, but clean and seamless in execution. The identity had to carry that without tipping into costume.
We pulled the mask out of the story.
The falcon is the whole brand in one shape: the hunter, the crest, the thing you wear. Drawn three ways so it can lead a page, sit inside a hallmark, or vanish into a watermark.
Oxblood, gold and cold ink.
Four values and two typefaces. New York for the house voice, a serif with enough age in it to carry the reference. JetBrains Mono underneath for hallmarks, carat weights and the small print that has to read as fact.
Four relics, hand-finished and hallmarked.
An imagery pack he could deploy that week.
Alongside the identity we built a visual DNA and a medieval-Renaissance imagery pack: falconers, relics, candlelight and oil-painting grain, so Ace could refresh his e-commerce presence immediately rather than waiting on a shoot he had no budget or time for.
A distinct aesthetic point of view, rather than a category-safe one.
A complete identity and a working image system inside a fortnight.
Acauã · Brand sprint
