Services · Brand Identity
A system, not a logo.
Mark, wordmark, type, colour, layout, motion and the rules that hold them together.
Mark, wordmark, type, colour, layout, motion and the rules that hold them together.
A mark on its own rarely solves the problem people bring us. What makes a brand recognisable is the system around it: the typography, the palette and its proportions, the layout logic, the photographic direction and the motion. Get those right and the logo has something to sit inside.
We write guidelines to be used rather than admired. Construction and clear space, yes, but also the unglamorous rules that keep a brand consistent once other people start touching it.
The work.
All work→
AcauãMen’s Jewellery · Brazil
Tyron AshLuxury real estate · Brand identity
ThrivinActivewear · E-commerceStrongest in jewellery, fashion and premium consumer.
Not sure this is the piece you need?
The Luxury Brand Audit is £750 and takes 72 hours. It tells you what is costing you most right now and what we would fix first, in order. If you already know what you want, build a brief instead and you will get a real proposal rather than a generic one.