Sector · Beauty & Fragrance
Selling something nobody can smell.
Launch creative for fragrance and beauty, from concept to retail.
Launch creative for fragrance and beauty, from concept to retail.
Fragrance is the purest branding problem there is. The product cannot be photographed in any meaningful sense and cannot be experienced through a screen, so everything rests on the world built around the bottle.
We have made launch creative for celebrity fragrance lines that carried through to retail, and produced speculative campaigns specifically to test how far AI can be pushed before a luxury frame stops reading as luxury.
What we usually do here.
Start with a diagnosis, or a brief.
The Luxury Brand Audit is £750 and takes 72 hours: what is costing you most, what we would fix first, and what fixing it is worth. If you already know the shape of the project, build a brief and we will come back with something specific.