Ariana Grande Cloud fragrance mist among coconut and lavender under a soft sky

✱ Ariana GrandeFragranceRetail creative

85 assets

Four scents, four worlds, one bottle. Retail creative built to run from a phone screen to a display stand.

ClientAriana Grande

DisciplineRetail Creative · Product

DeliverablesPDP · Still life · Display

Volume85 assets

/01The Brief

A full retail creative library, before the product existed.

Eighty-five assets across the fragrance range, body mist and eau de parfum, covering product display pages, ingredient still life, packshots and in-store display for Ulta and Ulta.

The first delivery had to land inside a week, before product development was finished and with no high-res reference to work from. The rest followed on a fixed schedule, because retail dates do not move.

Delivery 01

Ulta body mist display, under a week, before product development was complete.

Delivery 02

PDP: studio, ingredient, collection and packshot across four scents.

Delivery 03

Eau de parfum scent-note banners, built to six retail ad specs.

Delivery 04

Twelve eau de parfum scents: studio, notes, hero ingredient and collection.

/02The Scents

Each scent gets two worlds and two packshots. The saturated build sells the fragrance on a shelf; the soft still life sells it on a phone; the packshots do the work nobody notices until they are missing.

Cloud

Juicy pear · Crème de coconut · Sensual musks, still life: lavender & coconut

Cloud mist with coconut and lavender under a soft sky

Cloud Pink

Dragon fruit · Vanilla orchid · Amber woods, still life: dragon fruit & vanilla orchid

Cloud Pink mist on dragon fruit under a pink sky

r.e.m. cherry eclipse

Black cherry jubilee · Marshmallow meringue · Warm musks: still life: cherry, meringue & jasmine

r.e.m. cherry eclipse with cherries under a lilac sky

r.e.m. cherry eclipse packshot, straight on

mod vanilla

Vanilla absolute · White praline · Creamy musks, still life: vanilla & freesia

mod vanilla with vanilla pods under a lilac sky

/03The Library

Four scents, each with a saturated world, a soft world, two packshots and a hero ingredient. Multiply that across the range and the eau de parfum line and you get a library a retailer can pull from all season without ever running out of frames.

The marks and the range together. Each scent carries its own lockup and its own colour, and still reads as one shelf

Contact sheet of Ariana Grande fragrance assets: hero ingredients paired with product frames across four scents — Hero ingredients paired with product frames. The ingredient shot earns the scent story, the product shot sells the bottle

Contact sheet of Ariana Grande product frames across saturated and soft treatments — The same four scents in both treatments, at the sizes a retailer actually places them

/04The System

Same bottle. Four worlds.

The bottle barely changes between scents, so the ingredients have to do all the differentiating. Each scent got a colour, a set of props drawn straight from its own note pyramid, and a light that matches the fragrance family: bright and wet for the fresh ones, low and warm for the gourmands.

Hold that rule across eighty-five assets and a shelf of near-identical bottles reads instantly as a range rather than a repeat.

/05What we did

01Campaign Imagery

02Product Display Creative

03Ingredient Still Life

04Packshot Production

05Retail & In-store Display

06Social Content

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