Fifty years of service. Branding that hadn’t kept up.
Endersham had five decades of trusted delivery and a brand that was quietly losing them the room. We rebuilt it as the enterprise partner they already were.
Perception versus performance.
Endersham is a family-run commercial cleaning and facilities company with more than five decades of service across the UK. They came to us after seeing our work elsewhere in the sector.
Fifty years of trusted delivery was being undercut by dated branding: losing trust in the room, and losing competitive tenders. They needed a visual identity, a working website and a coherent collateral suite that matched the enterprise-level service they were actually providing.
Built on sales psychology, not decoration.
We used sales psychology to reframe the company as a scalable, trusted partner rather than a contractor. That produced a complete identity: refined logo, sophisticated palette, modern typography, clean iconography. It is built as a modular system, so it flexes across uniforms, vehicles, tender documents and digital without breaking.
In a category where most competitors still look like a van and a phone number, restraint reads as capability.
Empowering through excellence.
Full brand guidelines underneath the identity: tone of voice, logo usage, typography and photography, so the brand holds whether it is a tender document, a uniform or a LinkedIn post.
The layer that decides tenders.
Report and deck templates, marketing collateral, social content, illustration and iconography, the operational layer that keeps a brand consistent once the agency leaves the room.
In facilities management the tender document is the sales pitch. Most are assembled the night before in a word processor. Giving a fifty-year-old firm a document system that looks like the service it sells is where the contracts actually turn.
Email signature, business cards, LinkedIn banner — the everyday surfaces where a facilities brand is actually seen.
A true privilege: distilling Endersham’s 50-year family heritage into a future-proof brand.
Myles Jensen · Founder & Creative Director
In FM, brand perception moves the bottom line.
Site traffic and tender engagement lifted within weeks. Inbound leads strengthened, and the rebrand opened access to contracts that had previously been out of reach.
Finally, a mobile-first website, designed and built for lead generation rather than decoration.
Led by our founder at Jensen & Jensen.
