Banca de Fruta.
The fruit stand. A complete activation identity for Havaianas and Urban Outfitters, built in four days and installed at the Marble Arch flagship.
Build the entire visual world. Ninety-six hours.
Banca de Fruta, the fruit stand, was the gifting suite concept for the season, landing at the Urban Outfitters flagship at Marble Arch.
Two globally recognised names, a flagship London location, and every surface of a physical activation to design from nothing. AndMelo was trusted with it on the strength of its retail experience and the quality bar it holds under pressure.
Every surface starts from the same place: fruit with a face on it, drawn by hand. No stock, no filters, nothing generated: the whole world is one illustrator’s line, which is why it holds together across a sticker and a floor vinyl alike.
An activation is not a poster. It’s every surface.
Entry signage, campaign lockups, six stickers, five vinyl formats (floor, window and mirror), four posters in branded and unbranded versions, an e-vite and the supporting collateral. Each one had to be print-ready inside the same four days.
We could not risk a freelancer on this one.
We were hosting a major partnership activation with Havaianas on one of the busiest shopping streets in the world, with a deadline that left no room to be wrong. AndMelo understood the brief immediately and carried it from concept to design to print: every asset custom, hand-drawn, genuinely creative, and ready to install.
Emily Tejera · Partnerships Lead, Urban Outfitters
Ninety-six hours, then a shop floor.
