You can see what they do. Now you can hear them.
Vokalo turns on-field communication into data. We built the brand, the website and the content that made a genuinely new category legible to the people who buy it.
A facelift, not a reset.
Vokalo is a sports technology company in Aarhus. You can see what footballers do on the pitch. Vokalo lets you hear what they say: voice recognition that captures on-field communication as data, so coaches can verify whether the instruction they gave was actually carried through.
The brand already held real equity. It needed a strategic refresh that built on what was working, and a full creative system to match the ambition of the technology.
Video shows you what happened. It doesn’t show you what was communicated.
That single line became the spine of the whole site. Not a feature list, not a technology explainer: one gap the buyer already feels, named plainly, then closed. Everything else on the page exists to prove it.
Players wear it in sessions. No new infrastructure, no interference with play. It works alongside the video analysis already running.
On-pitch audio matches automatically to existing footage, so the session you watch becomes the session you hear.
Communication patterns across the squad: who leads, who listens, who goes quiet under pressure.
Design files · Vokalo v2
Coaching by memory, or by evidence.
The strongest asset the technology had was a story about value, so we built the page around it rather than burying it in a case-studies tab. One player, mic’d up every session to develop his leadership and communication, over twelve months.
The number does the arguing. The layout just gets out of its way.
One player · twelve months · as told on the Vokalo site
Imagery the category needs and can rarely license.
Elite football imagery is locked behind rights nobody at seed stage can afford. So we built a visual DNA styled to the top flight and generated a licence-free content library from it: the same world across the site, the decks and social, with no rights problem attached.
Like having a senior creative partner on call.
We started with two directions and a mood board, then made adjustments along the way. He was always fast to reply and quick to set up meetings when we had feedback. New suggestions came back almost straight away, so the iteration process worked really well.
He covered everything we needed: brand visual identity, sales assets, brand assets for our social media, and a new website design. A proper one-stop shop. Senior creative thinking that got the best out of our brand, faster than a traditional agency and without dropping the quality.
Easy to work with, really kind, and full of good ideas. Looking forward to phase two.
Jens Knudsen · Co-founder, Vokalo
Genuinely new technology fails on explanation more often than it fails on engineering.
A footnote: Melo is half Danish, with family from Aarhus, the city Vokalo is built in
