Services · Creative Direction
Someone senior enough to tell you when it is wrong.
One hand on the brand, across everything that carries it.
One hand on the brand, across everything that carries it.
Anyone can make a beautiful individual decision. Holding one coherent brand across every touchpoint, while you are also running the business, is a different discipline. That is what direction is for.
In practice it means art direction on shoots, concepting for campaigns, and the judgement calls that keep a brand from drifting. On retainer it means a senior partner who knows the brand well enough to protect the brave choice.
The work.
All work→
David Morris, The £165M BrideHigh Jewellery · Paris
Khloé KardashianFragrance · Launch creative · 231M reach
Private Luxury E-commerceUltra-high-net-worth · Fractional Brand DirectionRetained direction available across all sectors.
Not sure this is the piece you need?
The Luxury Brand Audit is £750 and takes 72 hours. It tells you what is costing you most right now and what we would fix first, in order. If you already know what you want, build a brief instead and you will get a real proposal rather than a generic one.