About
Myles Jensen.
Founder and Creative Director of AndMelo. Luxury branding and creative direction across London, the Middle East and Miami.
I am the founder and creative director of AndMelo. I work as a creative concierge: one senior hand who knows a brand inside out, first idea to final frame, rather than an agency where the person who wins the pitch is not the person who does the work.
The work
I built the global visual identity for David Morris Triolette, the debut collection from Cecily Morris at the three-generation London diamond house, in six weeks from brief to launch. It ran from London to Dubai Mall, Abu Dhabi and Wimbledon.
Other work has run on the largest digital screen in Europe at Outernet London, on the jumbotrons at the Hard Rock Hotel in Las Vegas, on black cabs through central London, in front of an audience of 231 million, and through Vogue, Grazia and others.
I have been a fractional brand director for a curated fashion and lifestyle collective, leading the identity end to end: the mark, the type, the palette, the sub-brands and the platform it lives on.
How I work
Marketing makes someone buy. Branding makes someone feel. Most of what I am hired for is judgement: deciding what a brand is, deciding what it is not, and holding that line when everyone else in the room is tired.
I work across London, the Middle East and Miami, with celebrity brands, family brands and founders who sweat the details.
Where to start
Most engagements begin with the £750 Audit: a written diagnostic of what is costing you conversions and credibility, and what to fix first. Three days, and it is credited in full against any project that follows.