Sector · Finance
Confidence, not excitement.
Brand and campaign work for trading, fintech and financial services.
Brand and campaign work for trading, fintech and financial services.
Financial brands usually have the opposite problem to luxury: total clarity about the product and nothing distinctive about the feeling. In a category built on risk, the useful territory is confidence rather than excitement.
We have handled creative direction and full campaign production for a trading proposition inside an established name, which is a particular brief: it has to belong to the parent and be its own thing at the same time.
What we usually do here.
Start with a diagnosis, or a brief.
The Luxury Brand Audit is £750 and takes 72 hours: what is costing you most, what we would fix first, and what fixing it is worth. If you already know the shape of the project, build a brief and we will come back with something specific.