Cecily Morris on Triolette.

Triolette is the debut collection of Cecily Morris, Global Brand and Retail Director at David Morris, the three-generation London diamond house with 180 New Bond Street at its heart. It was also AndMelo’s founding engagement: a global visual identity built in six weeks, the foundation of a launch that ran from London to Dubai Mall, Abu Dhabi and Wimbledon.

We asked her about the collection she designed, the three shapes it is built on, and what she wanted the brand world around it to say.

You grew up around some of the world’s most exceptional diamonds. What made you want to design something for yourself, and for women like you?

Growing up in the House, you pick up so much without even realising it: the craftsmanship, the obsession with detail, the love for stones. When it came to designing my first collection, I knew I had to start with what felt natural to me, the pieces I actually wear every day and how I instinctively style them.

I’ve always loved mixing and layering, different hoops, stacking rings, wearing pieces across both hands, so it made sense to create a collection that is effortless, personal and easy to wear. These pieces are crafted for the pace of modern life, adapting seamlessly from meetings to weekend escapes.

I knew I had to start with what felt natural to me: the pieces I actually wear every day.

Cecily Morris, Global Brand and Retail Director, David Morris

What was the starting point for Triolette as a design idea?

It began with shape and play. I loved the idea of three shapes that could be stacked, mixed or worn alone, almost like building blocks for personal style. Each shape has its own personality: the oval is soft and romantic, the square is clean and slightly edgier, and the hexagon has a subtle Art Deco feel.

Each design centres on one of these geometric shapes, set with a round diamond framed by pavé. That trio became the visual language of the collection, and inspired its name, Triolette.

Triolette is launching in both London and the Middle East. How did you think about creating something that speaks to two very different luxury cultures?

Triolette was designed for women who value confidence, individuality, and jewellery that feels elevated yet effortless. I’m constantly inspired by how women in the Middle East wear jewellery: bold, expressive, but always elegant.

The design needed to feel luxurious enough for our Middle Eastern clients, relaxed and wearable enough for a London wardrobe, and also resonate in our flagship in Paris. Triolette fits perfectly in all three contexts, allowing women to mix pieces and create their own look.

What did you want the branding and identity to communicate about the collection?

I wanted it to feel fresh and modern, yet unmistakably David Morris. It needed to signal a new chapter for the House without losing our craftsmanship and heritage. The brand world AndMelo built for Triolette captured that perfectly; it feels confident and contemporary, while remaining rooted in everything the House stands for.

The brief behind it

The identity took the collection’s own logic as its foundation. Triolette is built on three stackable forms, hexagon, oval and square, across rings, earrings and bracelets, each designed to sit seamlessly against any other. That principle of interlocking parts ran through the strategy, the conceptual roots, the visual identity, the packaging and the wider brand system, with imagery blending generation and photography to hold one consistent brand world across every format.

Six weeks from brief to launch. Dubai Mall, Abu Dhabi Mall, Wimbledon, and black-cab wraps carrying the collection through central London.

AndMelo understood the Triolette woman instantly. The brand world they created embodies everything we wanted: modern, wearable and quietly luxurious.

Hannah Kayani, PR and Marketing Manager, David Morris

See the full identity in the David Morris, Triolette case study, or read more on how we work with jewellery houses.

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